This concept was developed in consideration of Harry Styles' Harry House tour, Love On Tour. Location-based projects unlock immersive activations tied to specific geographic locations and venues, enhancing real-world spaces with exclusive digital content to engage different communities. The idea of this concept was to unlock exclusive digital experiences related to each track on the album; highlighting a different track at each venue. The mockup showcases the title 'Music For a Sushi Restaurant,' bringing in creatives from the music video and other marketing materials. In addition to viewing a World AR activation, fans would also have access to venue-specific virtual fashion. Along with merch, this could include digital designs of the fashion worn by Harry himself. Fans would be able to try on the 3D outfits, take photos/videos and share to their network. A virtual community forum "board" could also be established where fans could pin their AR-enhanced media to display to other fans around the venue – think an exclusive, virtual location-based Pinterest board for inspiration and community. With this type of experience, different interactive elements could be implemented to a full tour; creating different experiences for each stop building fan engagement.