The filter features a 3D model of a cowboy hat designed with a purple cow print, emulating the custom hat by Patric Wang used in the campaign. Utilizing a face tracker, the filter places the cowboy hat on the users’ heads, creating an engaging and stylish experience. In addition to the hat, the filter includes dynamic text that displays the day. Users can interact with the filter by tapping the screen to change or turn off the displayed text, adding an element of customization to the experience.