Heaux Tales is a Pop/R&B album released by Jazmine Sullivan at the beginning of 2021, and my top album of that year. The album was nominated for countless awards and received the Grammy for Best R&B Album. The deluxe version was released in the following year, in February 2022 and featured additional 'tales' and songs. To visually emulate the album's listening experience, I created an augmented reality filter concept.
Platform
Effect House | TikTok
Lens Studio | Snap
Meta Spark | Instagram
8th Wall | WebAR
Created
February 2022
Spoken tales introduce each track on Jazmine Sullivan’s album “Heaux Tales.” As I listen to the album, each track plays like a new page or chapter in a book. This filter uses target tracking to trigger a camera effect that opens up the Heaux Tales storybook. The target to capture is Sullivan’s Heaux Tales deluxe album cover. Once the album cover is scanned, a book appears “on top of” the album cover and opens to reveal a cover page. Directions on the first page instruct the user to choose a tale by tapping a name from the on-screen UI menu. When a name is selected, the respective tale is displayed in the book, allowing users to read along as they listen to the spoken word and songs. This concept brings the album to life by merging the auditory and visual storytelling elements, creating an immersive and interactive experience for the listeners.