Silk Sonic is an R&B duo comprised of Bruno Mars and Anderson.Paak. Their debut album, An Evening with Silk Sonic, was released in November 2021. to commemorate the new release, I developed an AR concept that would unlock an immersive experience when users scan the album cover.
Platform
Effect House | TikTok
Lens Studio | Snap
Meta Spark | Instagram
8th Wall | WebAR
Created
November 2021
This innovative filter utilizes target tracking to activate camera effects that transform the user’s appearance. The experience begins when the user scans Silk Sonic’s album cover, which triggers a color LUT that changes the tone of the scene, creating a vibrant and immersive atmosphere. When the user switches to the front camera, the scene transforms into a lively disco. A 3D disco ball spins in the corner, with lights flashing around the camera space to enhance the festive ambiance. Additionally, a face tracker is activated, offering the user two options of 3D glasses that can be swapped by tapping the screen. This interactive and engaging filter concept not only celebrates the album release but also provides users with a fun and memorable experience that captures the essence of Silk Sonic’s music and style.