With this AR effect, users can experience the excitement of seeing Beyoncé’s billboard in their own surroundings. Imagine this concept implemented at different geo-locations around the world, giving people the opportunity to spot and take a photo with a digital replica of Beyoncé’s act ii billboard. This project highlights the opportunity to blend creativity with augmented reality, offering fans a unique and immersive way to engage with Beyoncé’s latest work in various mediums.