I created an augmented reality filter concept that is unlocked by scanning the Lemonade album cover. Once the album cover is scanned, a lemon appears and ‘projects’ screens that display the various themes throughout the album. To enhance the experience, I added a loop rotation to the lemon, mimicking the spin of a record. As users move their phone around, they can see visuals from the HBO film associated with the album. The main screen transitions between different frames, with added text indicating each theme. This concept allows users to explore the album’s themes in an interactive and immersive way, blending music and visual storytelling through the power of augmented reality.