PopUp Show
Client
Instagram
Platform
Timeline
Created
April 2022
Inspired by the retro Y2K aesthetic, this filter mimicked an old computer interface with timed animations and varied camera textures. As users recorded their videos, a timer initiated a sequence of pop-up windows, each offering a different camera texture and scale, emphasizing various aspects of the user's outfit and the festival environment. This dynamic interaction not only catered to the creative spirit of Coachella attendees but also enhanced their social media experience by allowing them to produce visually captivating content that stood out.