PopUp Show

Client

Instagram

Concept
Published Concept
The Creator House was an activation hosted by Meta, in partnership with Rolling Stone, for the Coachella 2022 festival. This initiative was designed to showcase Meta's latest digital tools and featured an exclusive area where festival-goers could interact with new technologies, including Instagram's Reels Booth. Here, attendees were encouraged to create and share short-form video content using innovative, interactive filters.
Platform
Effect House | TikTok
Meta Spark | Instagram
8th Wall | WebAR
Lens Studio | Snap
iOS
Android
Web
Timeline
Created
April 2022
Inspired by the retro Y2K aesthetic, this filter mimicked an old computer interface with timed animations and varied camera textures. As users recorded their videos, a timer initiated a sequence of pop-up windows, each offering a different camera texture and scale, emphasizing various aspects of the user's outfit and the festival environment. This dynamic interaction not only catered to the creative spirit of Coachella attendees but also enhanced their social media experience by allowing them to produce visually captivating content that stood out.
Tools +
Services
🔘 Illustrator
🔘 Photoshop
🔘 Meta Spark
🔘 Creative Direction + Ideation
🔘 Experience Design
🔘 Social AR Development
Tools
🔘 Illustrator
🔘 Photoshop
🔘 Meta Spark
Tools
🔘 Illustrator
🔘 Photoshop
🔘 Meta Spark
📈 117.3K Impressions
📂 97.9K Opens
🎞️ 2.3K Captures
This project was a fast-paced challenge, completed in just one week, and demonstrated the potential of combining nostalgic aesthetics with modern AR technology to create a compelling user experience. It was a significant addition to my portfolio, highlighting my ability to merge creative vision with technical expertise to enhance user engagement at one of the largest music festivals in the world.