To coincide with the Ivy Park - Halls of Ivy drop, I created an immersive and interactive augmented reality filter that allows users to generate their own I.D. What is needed to be a student at the University? A custom student I.D.! Once the screen is tapped, users have 3 seconds to pose for their portrait. After the 3 seconds, their face is “scanned” with a houndstooth film pattern, a signature pattern for this collection. The portrait image is then captured, and the user is shown the completed I.D. with space to add their name or handle and their student I.D. number. Each I.D. number is unique in that it changes daily, incorporating the numerical date of capture following the release date number sequence. This filter offers a fun and personalized experience, aligning with the Halls of Ivy branding and enhancing user engagement through interactive digital media.