HOWDY – IVY PARK RODEO

Client

Ivy Park x Adidas

Concept
Published Concept
Ivy Park is an athleisure clothing line created and operated by BeyoncΓ© in partnership with Adidas. Inspired by the Ivy Park Rodeo campaign, I created an interactive augmented reality filter for Instagram based on the hat that become iconic from the campaign shoot.
Platform
Effect House | TikTok
Meta Spark | Instagram
8th Wall | WebAR
Lens Studio | Snap
iOS
Android
Web
Timeline
Created
August 2021
The filter features a 3D model of a cowboy hat designed with a purple cow print, emulating the custom hat by Patric Wang used in the campaign. Utilizing a face tracker, the filter places the cowboy hat on the users’ heads, creating an engaging and stylish experience. In addition to the hat, the filter includes dynamic text that displays the day. Users can interact with the filter by tapping the screen to change or turn off the displayed text, adding an element of customization to the experience.
Tools +
Services
πŸ”˜ Blender
πŸ”˜ Illustrator
πŸ”˜ Meta Spark
Tools
πŸ”˜ Blender
πŸ”˜ Illustrator
πŸ”˜ Meta Spark
Tools
πŸ”˜ Blender
πŸ”˜ Illustrator
πŸ”˜ Meta Spark
πŸ“ˆ 131.3K Impressions
πŸ“‚ 216.3K Opens
🎞️ 15.2K Captures