I collaborated with Rare Beauty to develop the "Perfect Strokes" Instagram filter, a pioneering project to accompany one of their initial product launches. The filter was designed not to simulate the mascara application, but rather to enhance natural beauty, aligning with Rare Beauty's mission. Using Adobe Illustrator for the creative design and Meta Spark for the technical implementation, the filter enhanced users' features subtly and beautifully, promoting confidence and self-acceptance by pulling focus to different areas of the scene.