To experience this, users simply tap to place Reneigh in their surroundings, bringing the magic of the disco horse into their own space. This filter is inspired by the work of Nicholas Des Jardins for the Renaissance album cover, with creative direction by Andrew Makadsi. AR technology provides an immersive experience, allowing users to engage with elements that might not be feasible in physical reality, thus furthering storytelling through a new creative medium. Additionally, the effect features front-camera accessibility; fitting the user with a white cowboy hat to match the limited edition album cover, and Reneigh behind them.