My role encompassed overseeing the visual and interactive elements of the project. I designed the experience’s user interface and animations, managed the creation of 3D assets, and sourced audio and sound effects to enhance the immersion. The result was a machine learning-powered WebAR experience that recognizes any wrapped gift. When users scan a wrapped present, the experience replaces it with a digital gift idea from an underrepresented business, along with a promo code sponsored by BMO. This innovative approach brought a playful yet meaningful twist to holiday giving.