Jourdan | Creative Technologist

Unwrap the Good

FCB | BMO

The “Unwrap the Good” AR activation, created with ROSE, reimagines traditional holiday ads and displays by using augmented reality to provide users with an interactive and meaningful experience. This innovative campaign allows users to scan festive displays and “unwrap” digital surprises, revealing special promotions and offerings from underrepresented businesses.

Role

Art Director

UX Designer

UI Designer

Created

Timeline

4 Months (2024)

Tools

Figma

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Blender

Platform(s)

Effect House | TikTok

Meta Spark | Instagram

8th Wall | WebAR

Lens Studio | Snap

iOS

Android

Web

Stats + Awards

As the contracted Art Director for “Unwrap the Good,” I worked with ROSE in collaboration with BMO and their agency, FCB, to elevate their annual Wrap the Good initiative, which spotlights underrepresented businesses. Traditionally, this initiative curates a website featuring products from these businesses, driving traffic and boosting visibility. This year, BMO aimed to expand its impact by leveraging augmented reality (AR) to transform traditional holiday ads and displays into interactive opportunities to support these businesses.

My role encompassed overseeing the visual and interactive elements of the project. I designed the experience’s user interface and animations, managed the creation of 3D assets, and sourced audio and sound effects to enhance the immersion. The result was a machine learning-powered WebAR experience that recognizes any wrapped gift. When users scan a wrapped present, the experience replaces it with a digital gift idea from an underrepresented business, along with a promo code sponsored by BMO. This innovative approach brought a playful yet meaningful twist to holiday giving.

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