Premier League Trophy Hunt
Client
The Premier League x Doppelganger
Platform
Timeline
Created
May β July 2023
This innovative augmented reality scavenger hunt for the Premier League was designed to engage fans during the Summer Series across select U.S. cities. This AR experience, leveraging the 8th Wall platform and Contentful CMS, allowed users to discover virtual trophies linked to all 20 Premier League teams. Fans could explore city-specific geofenced locations, activating 3D trophies and collecting them in their digital trophy cabinet, which enhanced fan interaction and provided a dynamic way to support their favorite teams. This project exemplified cutting-edge AR application in sports marketing, offering fans a unique, immersive way to participate in the Premier League festivities. It not only increased fan engagement but also served as a promotional tool, generating buzz and excitement around the Summer Series matches.