My responsibilities extended across product management, creative direction, website design, and collaboration with remote teams to bring our vision to life. I worked closely with the team to optimize Octobo Story, our primary app available on both iOS and Android, refining the design and user experience to ensure seamless interaction between the physical plush, physical accessories, and digital content. I spearheaded user studies to gather insights on how children and parents engaged with Octobo, which helped inform iterative improvements in both functionality and interface design. Beyond managing product development, I also handled customer support, addressing inquiries and ensuring a positive experience for users. To further extend the Octobo platform, I designed two additional mobile apps: Octobo Reads Audiobook, which introduces audio storytelling into the experience with additional, interactive physical books; and Octobo Fun & Games, a companion app that offers more interactive activities for users. Throughout the development phase of these apps, I worked closely with remote lead developers, providing oversight to ensure the technical execution aligned with the creative vision. My ability to bridge design and development allowed me to deliver cohesive, user-centered experiences that continued to enhance Octobo’s value as an educational and entertaining tool for children.