Area 51

Client

TikTok x VidCon

Concept
Published Concept
VidCon returned to the Anaheim Convention Center for four days, sponsored by TikTok sponsored. The event featured IRL programming with creators from the TikTok community. To celebrate Effect House and spotlight the incredible impact of effect creators, TikTok hosted an effects hackathon that invited a select group of creators to build interactive game effects.
Platform
Effect House | TikTok
Meta Spark | Instagram
8th Wall | WebAR
Lens Studio | Snap
iOS
Android
Web
Timeline
Created
May – June 2022
I created "AREA 51," an interactive AR game, as part of TikTok's exclusive effects hackathon group. The game, inspired by the trending fascination with aliens, involves a playful alien abduction scenario where players must abduct humans appearing on their screen while avoiding animals. The game mechanics were developed using Effect House, incorporating facial tracking and collision settings to create an immersive, interactive experience. The design process began with detailed storyboarding and defining the game’s interaction logic, which included lives, scoring systems, and event scenarios. I developed placeholder images initially to set up the visual scripting and later replaced these with familiar visual assets to finalize the game. This ensured a seamless and engaging gameplay experience.
Tools +
Services
πŸ”˜ Illustrator
πŸ”˜ Photoshop
πŸ”˜ TikTok's Effect House
πŸ”˜ Creative Direction + Ideation
πŸ”˜ Digital Illustration
πŸ”˜ Experience Design
πŸ”˜ Social AR Development
Tools
πŸ”˜ Illustrator
πŸ”˜ Photoshop
πŸ”˜ TikTok's Effect House
Tools
πŸ”˜ Illustrator
πŸ”˜ Photoshop
πŸ”˜ TikTok's Effect House
⭐ Top 5% of effects
πŸ‘€ 288.1K Views
πŸ“‚ 88.3K Opens
Featured throughout the Creator Atrium at VidCon, "AREA 51" allowed creators to interact with the effect, significantly enhancing attendee engagement. The game's popularity and innovative design led to it being named as the runner-up in the hackathon, and it remains in the top 5% of effects on TikTok’s platform.