Jourdan | Creative Technologist

Immersive AR Tour of the Miami Design District

Client

Mastercard

ROSE teamed up with Mastercard to create a #priceless immersive experience for cardholders. Using augmented reality, users are able to enter the Miami Design District and explore a 360° tour of seven featured pieces of art from the collection. Users can learn about the history of each piece with both written and audio descriptions. Featured works include Interdimensional Portal by Criola, Buckminster Fuller’s Fly’s Eye Dome, John Baldessari’s Fun Mural (Part 1), Wall Drawing #1138 by Sol LeWitt, Virgil Abloh’s Dollar a Gallon III, Standing Julian by Urs Fischer, and Jana Euler’s Two Brides.

Platform

Effect House | TikTok

Lens Studio | Snap

Meta Spark | Instagram

8th Wall | WebAR

Timeline

September – November 2022

This immersive experience allowed Mastercard cardholders to engage with a meticulously curated art tour via their mobile devices. Users could explore seven significant artworks, each rendered within a 360° virtual environment. Cardholders are transported to the Miami Design District and upon entering each portal, are able to learn about each piece through audio and written descriptions. Users are able to walk around these pieces by tapping or walking towards designated hotspots. With this partnership, cardholders are given the exclusive opportunity to go through this immersive view of the Miami Design District’s collection.‍

Tools +

Services

🔘 Figma

🔘 Photoshop

🔘 After Effects

🔘 Art Direction

🔘 WebAR Development Creative Oversight

My role involved finalizing the UI design and supervising the creative aspects during the engineering and development phases. I worked closely with out engineer, frequently editing brand provided assets for use on 8th Wall and identifying hotspots in the 360 environment for each virtual art space. These hotspots were essential for enabling users to "walk" around and interact with the artwork, enhancing the overall engagement and educational value of the tour. This project bridged the gap between digital interaction and cultural education. It exemplified how augmented reality could transform the art viewing experience, making it more accessible and engaging for users across different locales.