Starting with Megan's base character design, I crafted unique character animations and player models, along with animated snake obstacles and star rewards. Developed in Effect House, I programmed all game mechanics for players to navigate through the meticulously crafted course and obstacles with realistic physics. The game is reminiscent of classic Super Mario Bros. and old Atari games, combining nostalgic gameplay with modern AR technology. By merging creativity with technology, we can craft interactive experiences that resonate deeply with audiences and extend the creative direction of a piece beyond the typical activations – making campaigns more engaging and immersive.