Jourdan | Creative Technologist

Beyoncé – Renaissance

act i VISUALIZER

Inspired by Beyoncé’s Renaissance, I developed an augmented reality concept on Instagram. This effect is an AR audio visualizer with target tracking, allowing users to unlock an audio visualizer when scanning the Renaissance album cover—whether it’s the original or collector’s edition cover.

Platform

Effect House | TikTok

Lens Studio | Snap

Meta Spark | Instagram

8th Wall | WebAR

Created

September 2023

With this effect, the album cover becomes a portal, starting with storytelling images that lead users into a dynamic visualizer. The visualizer features the iconic Cozy robo-arms and a Heated Loewe fembot that dances to the rhythm of the music, accompanied by lasers that move to the beat. This creates an immersive and engaging visual listening experience.

Tools

🔘 Blender

🔘 Illustrator

🔘 Photoshop

🔘 After Effects

🔘 Meta Spark

To try it out, users simply align their camera with the cover art. Once the target is scanned, they can start this visual journey. Users can further interact with the effect by tapping to change the color of the fembot’s Loewe outfit, as featured during the tour, as well as the light beams, adding a layer of customization and engagement to the experience.

📈 5.6K Impressions (collectively)

📬 250+ Shares