Utilizing TikTok’s Effect House platform, I developed and programmed the quiz mechanics, tracking user interactions to present the results dynamically. Unlike randomizer effects, this quiz produced a result based on the user’s answers, involving complex logic to ensure accurate and personalized outcomes. Each question and corresponding answer guided users towards a car that matched their preferences and needs, creating an engaging and informative experience. The quiz effect successfully promoted Autotrader’s Best New Cars of 2024 list, highlighting the ability to combine AR technology with strategic logic and branding, delivering a compelling and interactive user experience.