Filter for Good I
Client
Platform
Timeline
Created
November 2023
This effect uses 2D interactive drawing elements and 3D objects, incorporated into an interactive game where users navigate a watermelon slice along a winding path to collect seeds, symbolizing the effort and engagement in supporting the cause. The choice of a watermelon was strategic, utilizing the colors of the Palestinian flagβred, black, green, and whiteβto signify solidarity with Palestinian identity, which has historical roots dating back to the Six-Day War in 1967. This symbolic choice resonated deeply on social media, particularly in light of restrictions on displaying the Palestinian flag in certain territories. The filter quickly gained traction, amassing over 6.5 million interactions within the first week of its launch, demonstrating the powerful blend of cultural symbolism and social media engagement to mobilize support.