Jagu(AR)
Client
Coachella x Global Inheritance
Platform
Timeline
Created
February – April 2024
The theme “Jagu(AR)” draws inspiration from Victoria Monet and her album “Jaguar,” incorporating lush jungle elements and vibrant disco motifs. The design blends these influences to create a dynamic and captivating visual experience. The bin itself features intricate artwork with a mix of jungle foliage and disco aesthetics, capturing the essence of Victoria Monet’s style. To enhance the interactivity and accessibility of the project, I developed an augmented reality (AR) component available on both TikTok and Instagram. The AR effect allows users to align a virtual bin with the physical bin in real life. Once aligned, the user taps “set,” which anchors the World AR experience. This immersive experience begins with a jaguar scratch animation across the screen, signaling the transition into the jungle environment.