Lady M Moonglow
Client
Lady M
Platform
Timeline
Created
June – August 2023
For this activation, I took creative lead in making an experience to enhance their exclusive Moonglow Gift Set through two distinct Instagram filters, coinciding with their influencer pre-seed and consumer campaigns. My responsibilities included conceptualizing two Instagram experiences aligned with the brand's vision, visualizing those concepts, presenting to the external Lady M team, creating user stories, and managing contracted 3D artists. Additionally, I jumped in on engineering efforts to execute final updates to the Meta Spark filters.