What Level Smith Are You?

Client

Prime Video x Outlandish

Concept
Published Concept
To coincide with the season premiere, I collaborated with Prime Video and Outlandish to create and launch the "What level Smith are you?" AR effect on TikTok. This interactive filter presents user with a series of three random questions to assess their spy level.
Platform
Effect House | TikTok
Meta Spark | Instagram
8th Wall | WebAR
Lens Studio | Snap
iOS
Android
Web
Timeline
Created
January – February 2024
Mr. and Mrs. Smith follows the adventures of two undercover agents, played by Donald Glover and Maya Erskine, who receive their instructions from 'hihi.' Just like the show, users of the effect meet 'hihi.' Users answered three questions by tilting their heads, with each tilt advancing them to the next question. To enhance user engagement and create a strong connection to the series, I incorporated sound effects directly from the show, ensuring a cohesive and immersive audio-visual experience. At the end of the quiz, a randomizer effect "analyzed" the user’s answers to determine their spy level.
Tools +
Services
πŸ”˜ Illustrator
πŸ”˜ Photoshop
πŸ”˜ After Effects
πŸ”˜ TikTok's Effect House
πŸ”˜ Experience Design
πŸ”˜ 2D Animation
πŸ”˜ Social AR Development

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Tools
πŸ”˜ Illustrator
πŸ”˜ Photoshop
πŸ”˜ After Effects
πŸ”˜ TikTok's Effect House
Tools
πŸ”˜ Illustrator
πŸ”˜ Photoshop
πŸ”˜ After Effects
πŸ”˜ TikTok's Effect House
⭐ Top 1% of effects
πŸ‘€ 2.2 Million Views