#TheOutlaws
Client
Prime Video
Platform
Timeline
Created
March 2022
For the U.S. premiere of The Outlaws, I was contracted to create a filter for Instagram. As a comedy thriller, this show has witty writing and we wanted to emphasize that in the filter for users to join in on the fun. The filter features two random generators to show a combination of acts that made you an outlaw. When the screen is tapped, a card will show above the users' head. The randomizer first establishes their act, followed by a second randomizer that displays the location of this act. Once identified, a virtual community service vest appears on the user, humorously inducting them into the show’s narrative as an "outlaw."