The main goal was to provide an experience that would be appreciated by long-time fans of the original Paper Girls comic, its story and styling; as well as enjoyed by new fans and general Instagram and TikTok users. The initial phase involved brainstorming and resolving how to effectively convey the series' time-travel theme. We considered various design approaches, such as using distinct visual styles for the years 1988 and 2019 to create a vivid contrast that would engage users. Questions around user interaction—how to make the time transition engaging yet intuitive—led to the implementation of a simple tap mechanism on Instagram, and a UI dashboard on TikTok, reflecting the series' aesthetic. This dual-platform strategy required meticulous adaptation, ensuring the effect was both captivating and functionally seamless across different user experiences. The project's execution involved extensive testing to refine the visual effects and ensure smooth transitions, ultimately enhancing the viewer's immersion into the "Paper Girls" universe.
⭐ Top 10% of effects (TikTok)
👀 37.8K Views (TikTok)
📂 20.3K Opens (TikTok)
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